The 1970s represented a decisive moment in the career of Maestro José Luis Serrano. After graduating from La Esmeralda as a "Night Painter" - a title he earned for his evening studies - Serrano emerged as one of the most promising voices in contemporary Mexican art.

The turning point came when the prestigious Juan Martín Gallery, the most important in Latin America at the time, selected him to exhibit his work. What Serrano would not know until years later was that the renowned artist Francisco Toledo had been the one who discovered and recommended him, recognizing in him an extraordinary talent.

This decade also marks the beginning of his encounters with the Mexican artistic elite. Being the youngest, Serrano participated in endless meetings and debates about art with legendary figures such as Arnaldo Coen, Miguel Castro Leñero, Irma Palacios, José Luis Cuevas, Vicente Rojo, Juan Soriano, Rufino Tamayo and Manuel Felguérez. These interactions deeply enriched his artistic vision and contributed to the maturation of his unique style.